Wednesday, June 30, 2010

Annual "Express Yourself" SpeakEasy sponsored by Subject 2 Change

Hello Friends,

It's that time of year again for YOU to "Express Yourself" at our annual T-shirt party with SoNi Events.

The party is Saturday, July 10, 2010 at 9:30pm-2am

Carmen's Cuban Cafe
108 Factory Shops Road
Morrisville, NC

Please contact us for your custom shirt at;
Jamie@ShopSubject2Change.com
(919) 237-1545
www.shopsubject2change.com

http://www.facebook.com/photo.php?pid=30820187&id=1369164608#!/event.php?eid=138734629476674


Friday, June 25, 2010

Profile of our Customers: BEYU CAFFE'

Friday, June 25, 2010
Project Survival Series...

Living the Dream of Food: Making the shift from Wall Street to Durham's Main Street
By: Cameron Snipes

Durham – Dorian Bolden’s dream of opening his own business became a reality once he realized that life is more than just a paycheck. After leaving a high-paying job as a Wall Street financial adviser, Bolden began his quest.

He launched Beyu Caffé on Dec. 9 with the help of a dozen investors who put up a total of $500,000. The three largest investors are Bandwidth.com co-founder and Executive Chairman Henry Kaestner, entrepreneur Mark Noel and his daughter Wendy Noel, a project manager at TROSA.

Bolden had some early experience in the food-service business, and he’s a lover of coffee. So the career turn wasn’t as much of a stretch as it may seem. Beyu Caffé occupies a 3,000-square-foot upfitted space on West Main Street that offers breakfast, lunch and dinner. The concept for the restaurant is modeled after a European coffee house in his hometown of Atlanta that he frequented.

The cafe’s main attraction is its various blends for coffees, au-laits, espressos, cappuccinos, mochas and lattes. The eatery also features desserts, which Beyu gets from local independent bakeries – the only food not made in-house. The sweet treats range from an Oreo truffle and German chocolate cake to tiramisu and cheesecake.

As for the business end of the cafe, lessons already have been learned the hard way, Bolden says. Beyu received a great response from the outset, the result of aggressive pre-promotion on websites and news outlets before the opening. “There were so many people that we couldn’t really control them,” Bolden says. He adds that, like most new retail businesses, he purposefully overstaffed for the first few weeks. “I’m glad we did that,” he adds.

By the end of Beyu Caffè’s first full month, most of the kinks had been worked out and the eatery pulled in about $50,000. “We really hit the ground running,” Bolden says. “It was so refreshing to see that the bulk of downtown Durham had accepted us.”

Now with about 30 staffers, Beyu seems to have found its sweet spot, operationally. The cafe’s largest month to date was April, when revenue almost hit $75,000. Bolden attributes that high to the newness of the restaurant and the warmer temperatures that come with spring. The cafe attracts quite a bit of walk-by traffic, Bolden says. “We definitely saw an increase in business after it got a little warmer and people were out more,” he adds.

On the flip side, the month of June is turning out to be Beyu’s slowest so far. Bolden believes that perhaps the “new car smell” is wearing off and graduations and summer breaks have reduced the number of people passing by the restaurant’s windows.

Still, Bolden says, the cafe has been hovering at the break-even mark since March. “As long as we keep our costs in check, we’ll break even,” he says.

Even so, the biggest challenge that remains for the cafe, Bolden says, is building the customer base and getting one-timers back in the door. “We want to bring back those people who may not have had a good experience back in the door,” he says.

How that will be accomplished will be a main priority as Beyu goes forward.


http://www.bizjournals.com/triangle/stories/2010/06/28/smallb1.html

Friday, June 11, 2010

Reginaldo Howard Scholarship & Subject 2 Change

The staff at the Reginaldo Howard Memorial Scholarship, located at Duke University selected Subject 2 Change to create a design and apparel for their scholarship students.

Thanks to Treva Lindsay for assisting us with this order!

The Reginaldo Howard Memorial Scholarship Fund and the family of the late Reginaldo Howard, Duke University provides annual scholarships covering tuition and mandatory fees including room and board to first-year students of African heritage who demonstrate outstanding leadership ability, scholastic achievement, community involvement, and evidence of serious commitment to a life of service to others.

http://web.duke.edu/reginaldohoward/




TYPE (The Young Professional Experience) & Subject 2 Change

Our friends at TYPE (The Young Professional Experience)contacted Subject 2 Change to assist them with apparel for their company.

We suggested embroidery of their logo on different colored sport shirts to give the logo a new feel on each shirt.

Thanks to Cyril for contacting us!





Hillside High School Class of 1996 & Subject 2 Change

Recently, The Hillside Class of 1996 were host of an "Old School Alumni Reunion Weekend" at their Alma Mater. They selected Subject 2 Change to assist in production for apparel for the event.

Thanks to Techla McFadden and Lachandra Reams for helping us with the order.

Bethel Baptist Church Young Adult Ministry & Subject 2 Change

Our friends at Bethel Baptist Church in White Plains, NY requested Subject 2 Change to assist the Young Adult Ministry with apparel.

We'd like to thank Michelle Gordon, yet again, for helping us with this order.

THANKS MICHELLE!!!


Carlitta Durand & Subject 2 Change

International recording sensation, Carlitta Durand, and Subject 2 Change have teamed up to promote her new logo and brand. Carlitta will have apparel for sale at her shows and online.

Her next show will be at "Brandywine Cellars" on June 11, 2010. Located at 6905 Fayetteville Road, Durham, NC 27713

Follow Carlitta on Twitter:@carlittadurand





Gary Fails 40th Birthday Scaverger Hunt & Subject 2 Change

A friend of ours, Gary Fails, celebrated his 40th Birthday and his lovely wife and her party planners contacted Subject 2 Change to create a design for the occasion and produce shot glasses for the party.

Thanks to Sonya and Nina from SoNi Events and Mrs. Karen Fails.


DC Black Pride 2010 and Subject 2 Change

Recently, DC Black Pride celebrated their 20th year with a Pride parade all over the District of Columbia.

They selected Subject 2 Change to create apparel for their events.



Key Behavior Essentials & Subject 2 Change

The staff from Key Behavior Essentials selected Subject 2 Change to produce embroidered polos for their "Community Day".

Thanks to Danielle Richmond for assisting us with this order.